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1

The Role of Myth in Creative Advertising Design: Theory, Process and Outcome

Johar, Gita Venkataramani, Holbrook, Morris B., Stern, Barbara B.

Journal:

Journal of Advertising

Year:

2001

Language:

english

File:

PDF, 3.98 MB

english, 2001

2

Two Roads to Updating Brand Personality Impressions: Trait Versus Evaluative Inferencing

Johar, Gita Venkataramani, Sengupta, Jaideep, Aaker, Jennifer L.

Journal:

Journal of Marketing Research

Year:

2005

Language:

english

File:

PDF, 96 KB

english, 2005

3

The Mere Urgency Effect

Zhu, Meng, Yang, Yang, Hsee, Christopher K, Johar, Gita, Lee, Leonard

Journal:

Journal of Consumer Research

Year:

2018

Language:

english

File:

PDF, 368 KB

english, 2018

4

Gender Typed Advertisements and Impression Formation: The Role of Chronic and Temporary Accessibility

Gita Venkataramani Johar, Page Moreau, Norbert Schwarz

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 1.33 MB

english, 2003

5

Changing False Beliefs from Repeated Advertising: The Role of Claim-Refutation Alignment

Gita Venkataramani Johar, Anne L. Roggeveen

Journal:

Journal of Consumer Psychology

Year:

2007

Language:

english

File:

PDF, 2.11 MB

english, 2007

6

The Role of Myth in Creative Advertising Design: Theory, Process and Outcome

Gita Venkataramani Johar, Morris B. Holbrook and Barbara B. Stern

Journal:

Journal of Advertising

Year:

2001

Language:

english

File:

PDF, 4.85 MB

english, 2001

7

The Price of Friendship: When, Why, and How Relational Norms Guide Social Exchange Behavior

Gita Venkataramani Johar

Journal:

Journal of Consumer Psychology

Year:

2005

Language:

english

File:

PDF, 765 KB

english, 2005

8

Autonomous Shopping Systems: Identifying and Overcoming Barriers to Consumer Adoption

de Bellis, Emanuel, Venkataramani Johar, Gita

Journal:

Journal of Retailing

Year:

2020

Language:

english

File:

PDF, 1.26 MB

english, 2020

9

Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing

Gita Venkataramani Johar, Jaideep Sengupta and Jennifer L. Aaker

Journal:

Journal of Marketing Research

Year:

2005

Language:

english

File:

PDF, 2.30 MB

english, 2005

10

Where There Is a Will, Is There a Way? Effects of Lay Theories of Self‐Control on Setting and Keeping Resolutions

Mukhopadhyay, Anirban, Johar, Gita Venkataramani

Journal:

Journal of Consumer Research

Year:

2005

Language:

english

File:

PDF, 116 KB

english, 2005

11

How Event Sponsors Are Really Identified: A (Baseball) Field Analysis

Johar, Gita Venkataramani, Pham, Michel Tuan, Wakefield, Kirk L.

Journal:

Journal of Advertising Research

Year:

2006

Language:

english

File:

PDF, 315 KB

english, 2006

12

Consumer Involvement and Deception from Implied Advertising Claims

Gita Venkataramani Johar

Journal:

Journal of Marketing Research

Year:

1995

Language:

english

File:

PDF, 2.17 MB

english, 1995

13

The Uncertain Self: How Self-Concept Structure Affects Subscription Choice

Savary, Jennifer, Dhar, Ravi, Johar, Gita V, Inman, J Jeffrey, Morales, Andrea C

Journal:

Journal of Consumer Research

Year:

2019

Language:

english

File:

PDF, 448 KB

english, 2019

14

Indulgence as self-reward for prior shopping restraint: A justification-based mechanism

Anirban Mukhopadhyay, Gita Venkataramani Johar

Journal:

Journal of Consumer Psychology

Year:

2009

Language:

english

File:

PDF, 356 KB

english, 2009

15

Relatedness, Prominence, and Constructive Sponsor Identification

Gita Venkataramani Johar and Michel Tuan Pham

Journal:

Journal of Marketing Research

Year:

1999

Language:

english

File:

PDF, 2.13 MB

english, 1999

16

Integration of Discrepant Sales Forecasts: The Influence of Plausibility Inferences Based on an Evoked Range

Roggeveen, Anne L., Johar, Gita Venkataramani

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 92 KB

english, 2004

17

The Seesaw Self: Possessions, Identity (De)activation, and Task Performance

Chung, Jaeyeon, Johar, Gita Venkataramani

Journal:

Journal of Marketing Research

Year:

2018

Language:

english

File:

PDF, 1.02 MB

english, 2018

18

Extending the Boundaries of Sensory Marketing and Examining the Sixth Sensory System: Effects of Vestibular Sensations for Sitting versus Standing Postures on Food Taste Perception

Biswas, Dipayan, Szocs, Courtney, Abell, Annika, Hoegg, JoAndrea, Johar, Gita V, Kirmani, Amna

Journal:

Journal of Consumer Research

Year:

2019

Language:

english

File:

PDF, 496 KB

english, 2019

19

Perceived social presence reduces fact-checking

Jun, Youjung, Meng, Rachel, Johar, Gita Venkataramani

Journal:

Proceedings of the National Academy of Sciences

Year:

2017

Language:

english

File:

PDF, 739 KB

english, 2017

20

Products as Self-Evaluation Standards: When Owned and Unowned Products Have Opposite Effects on Self-Judgment

Weiss, Liad, Johar, Gita Venkataramani

Journal:

Journal of Consumer Research

Year:

2016

Language:

english

File:

PDF, 275 KB

english, 2016

21

Integration of Discrepant Sales Forecasts: The Influence of Plausibility Inferences Based on an Evoked Range

Anne L. Roggeveen and Gita Venkataramani Johar

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 2.85 MB

english, 2004

22

I Own, so I Help Out: How Psychological Ownership Increases Prosocial Behavior

Jami, Ata, Kouchaki, Maryam, Gino, Francesca, Johar, Gita V, Campbell, Margaret C, Lamberton, Cait

Journal:

Journal of Consumer Research

Year:

2020

File:

PDF, 363 KB

2020

23

Antecedents of Positivity Effects in Social Versus Nonsocial Judgments

Geeta Menon, Gita Venkataramani Johar

Journal:

Journal of Consumer Psychology

Year:

1997

Language:

english

File:

PDF, 2.17 MB

english, 1997

24

Mistaken Inferences from Advertising Conversations: A Modest Research Agenda

Johar, Gita Venkataramani

Journal:

Journal of Advertising

Year:

2016

Language:

english

File:

PDF, 285 KB

english, 2016

25

Perceived Source Variability Versus Familiarity: Testing Competing Explanations for the Truth Effect

Roggeveen, Anne L., Johar, Gita Venkataramani

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 176 KB

english, 2002

26

Intended and Unintended Effects of Corrective Advertising on Beliefs and Evaluations: An Exploratory Analysis

Gita Venkataramani Johar

Journal:

Journal of Consumer Psychology

Year:

1996

Language:

english

File:

PDF, 518 KB

english, 1996

27

Conditioned Superstition: Desire for Control and Consumer Brand Preferences

Eric J. Hamerman and Gita V. Johar

Journal:

Journal of Consumer Research

Year:

2013

Language:

english

File:

PDF, 576 KB

english, 2013

28

Perceived Source Variability versus Familiarity: Testing Competing Explanations for the Truth Effect

Anne L. Roggeveen and Gita Venkataramani Johar

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 451 KB

english, 2002

29

Training Novice Investors to Become More Expert: The Role of Information Accessing Strategy

Jacoby, Jacob, Morrin, Maureen, Johar, Gita, Gurhan, Zeynep, Kuss, Alfred, Mazursky, David

Journal:

The Journal of Psychology and Financial Markets

Year:

2001

Language:

english

File:

PDF, 88 KB

english, 2001

30

Antecedents of Positivity Effects in Social versus Nonsocial Judgments

Geeta Menon and Gita Venkataramani Johar

Journal:

Journal of Consumer Psychology

Year:

1997

Language:

english

File:

PDF, 480 KB

english, 1997

31

Gender Typed Advertisements and Impression Formation: The Role of Chronic and Temporary Accessibility

Gita Venkataramani Johar, Page Moreau and Norbert Schwarz

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 534 KB

english, 2003

32

Perceived Source Variability Versus Familiarity: Testing Competing Explanations for the Truth Effect

Anne L. Roggeveen, Gita Venkataramani Johar

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 1.24 MB

english, 2002

33

Spontaneous visualization and concept evaluation

Donald R. Lehmann, Jennifer Ames Stuart, Gita Venkataramani Johar, Anil Thozhur

Journal:

Journal of the Academy of Marketing Science

Year:

2007

Language:

english

File:

PDF, 161 KB

english, 2007

34

Intended and Unintended Effects of Corrective Advertising on Beliefs and Evaluations: An Exploratory Analysis

Gita Venkataramani Johar

Journal:

Journal of Consumer Psychology

Year:

1996

Language:

english

File:

PDF, 3.76 MB

english, 1996

35

Consumer desire for control as a barrier to new product adoption

Faraji-Rad, Ali, Melumad, Shiri, Johar, Gita Venkataramani

Journal:

Journal of Consumer Psychology

Year:

2016

Language:

english

File:

PDF, 318 KB

english, 2016

36

I'll Know What You're Like When I See How You Feel: How and When Affective Displays Influence Behavior-Based Impressions

Ames, Daniel R., Johar, Gita V.

Journal:

Psychological Science

Year:

2009

Language:

english

File:

PDF, 153 KB

english, 2009

37

Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis

Gorn, Gerald J., Jiang, Yuwei, Johar, Gita Venkataramani

Journal:

Journal of Consumer Research

Year:

2008

Language:

english

File:

PDF, 404 KB

english, 2008

38

Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles

Morrin, Maureen, Jacoby, Jacob, Johar, Gita Venkataramani, He, Xin, Kuss, Alfred, Mazursky, David

Journal:

Journal of Consumer Research

Year:

2002

Language:

english

File:

PDF, 143 KB

english, 2002

39

Attaining Satisfaction

Cho, Cecile K., Johar, Gita Venkataramani

Journal:

Journal of Consumer Research

Year:

2011

Language:

english

File:

PDF, 753 KB

english, 2011

40

Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don’t)

Weiss, Liad, Johar, Gita V.

Journal:

Journal of Consumer Research

Year:

2013

Language:

english

File:

PDF, 1.29 MB

english, 2013

41

From the Editors-Elect: Meaningful Consumer Research

Dahl, Darren, Fischer, Eileen, Johar, Gita, Morwitz, Vicki

Journal:

Journal of Consumer Research

Year:

2014

Language:

english

File:

PDF, 84 KB

english, 2014

42

When Sharing Isnât Caring: The Influence of Seeking the Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases

Olson, Nicholas J, Ahluwalia, Rohini, Johar, Gita V, Campbell, Margaret C, Argo, Jennifer J

Journal:

Journal of Consumer Research

Year:

2020

File:

PDF, 455 KB

2020

43

Contingent Processes of Source Identification

Michel Tuan Pham and Gita Venkataramani Johar

Journal:

Journal of Consumer Research

Year:

1997

Language:

english

File:

PDF, 1.29 MB

english, 1997

44

Hong Kong 1997 in Context

Priya Raghubir and Gita Venkataramani Johar

Journal:

Public Opinion Quarterly

Year:

1999

Language:

english

File:

PDF, 554 KB

english, 1999

45

Preference Refinement After a Budget Contraction

Ross, Gretchen R, Meloy, Margaret G, Carlson, Kurt A, Johar, Gita V, Price, Linda L, Lee, Leonard

Journal:

Journal of Consumer Research

Year:

2020

File:

PDF, 865 KB

2020

46

Differential Construal of Exercise versus Diet and Implications for Weight Control

Okada, Erica Mina, Johar, Gita V, Kirmani, Amna, Sengupta, Jaideep

Journal:

Journal of Consumer Research

Year:

2018

Language:

english

File:

PDF, 468 KB

english, 2018

47

JCR Updates: A Note from the Editors

Dahl, Darren, Fischer, Eileen, Johar, Gita, Morwitz, Vicki

Journal:

Journal of Consumer Research

Year:

2015

Language:

english

File:

PDF, 24 KB

english, 2015

48

Attitudinal Ambivalence and Openness to Persuasion: A Framework for Interpersonal Influence

Zemborain, Martin R., Johar, Gita Venkataramani

Journal:

Journal of Consumer Research

Year:

2007

Language:

english

File:

PDF, 240 KB

english, 2007

49

Consumer perceptions of deals: Biasing effects of varying deal prices.

Krishna, Aradhna, Johar, Gita Venkataramani

Journal:

Journal of Experimental Psychology: Applied

Year:

1996

Language:

english

File:

PDF, 1.99 MB

english, 1996

50

Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others

Wu, Eugenia C, Moore, Sarah G, Fitzsimons, Gavan J, Johar, Gita V, Kirmani, Amna, Botti, Simona

Journal:

Journal of Consumer Research

Year:

2018

Language:

english

File:

PDF, 448 KB

english, 2018

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